SETools nexus8/25/2023 For example, you can see that GKP suggests keywords like “cappuccino,” “espresso,” “barista,” and “french press” even though they don’t contain the word “coffee.” GKP, on the other hand, can show you relevant keywords based on semantics. For example, if you search for “coffee,” you’ll get ideas like “ coffee bean,” “ coffee near me,” “ coffee shops,” “keurig coffee maker,” etc. Most keyword research tools show you ideas based on the seed keyword you entered. Nevertheless, it’s still a useful tool if you want to cover all your bases when it comes to keyword research. This is mainly because the tool is from Google itself, and many SEOs believe its data is the most accurate.īut in our experiment, we found that GKP almost always overestimates “true” search volume and is only roughly accurate 45.22% of the time.Īnother limitation is that GKP doesn’t show absolute search volumes-only a range (as you can see in the screenshot above). Designed for keyword research for Google Ads, Google Keyword Planner (GKP) is an invaluable tool in an SEO’s toolbox.
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